Future research could examine whether any differences in response to PSAs such as the one used here exist with regard to other demographic factors, such as whether one belongs to a majority or minority group. , proposes that people will tend to overestimate the influence that mass communications have on the attitudes and behavior of others (p. 3). To honor her brother's memory, Loren Vaillancourt has been using her visibility as Miss South Dakota 2010 to speak with schools and organizations throughout her state about the dangers of distracted driving. Fear appeals have commonly been utilized to prevent people, adolescents mainly, from engaging in such behavior. Lennon, Rentfro & OLeary, 2010: p. 96 Lewis, Watson, & Tay, 2007: pp. Also on the theme of documenting real examples of distracted driving, this clip is from an episode of Driver Rehab (it runs almost 10 minutes). Table 1. Nicholson & Xiao, 2011: p. 2529 Distraction can be broken down into three overarching types. review of fear-inducing advertisements. Necessary cookies are absolutely essential for the website to function properly. Part One Write the claim you will present in your argument essay. The subjects will be shown one time a thirty- second public service announcement from the National Highway Traffic Safety Administrations campaign against distracted driving. drew the conclusion that young males are considered a high risk road user group and threatening appeals aimed at them tend to emphasize physical danger (p. 213). Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA ( Question: Can A Public Service Announcement Psa Help Reduce The Number With this in mind, it may be necessary for social marketing messages to either include more intense fear-arousing content or try an alternative approach altogether if they are to successfully impact young adults. However, But instead of trying to break a habit of texting and driving, it forces young drivers to use their cellphones while the car is in motion. A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. 7.09 distracted driving.docx - 07.09 ASSIGNMENT - Course Hero And phones arent even the biggest cause of distraction. Visually distracted drivers avert their gaze from the road, manually distracted drivers remove their hands from the steering wheel, and cognitively distracted drivers lose focus while driving ( Judy Teater Spring Lake, MichiganWATCH: http://www.youtube.com/watch?v=Z6iCrZ4AIpwOn January 19, 2004, Judy Teater and her 12-year-old son Joe were driving to an after school activity when a young woman behind the wheel of a Hummer and talking on her cell phone ran a red light and slammed into their vehicle. By clicking Accept All, you consent to the use of ALL the cookies. The U.S. Department of Transportations Faces of Distracted Driving video series shines a light on the tragic consequences of texting and cell phone use while driving. Get the facts, get involved, and help us keep America's roads safe. ; Dahl, Frankenberger, & Manchanda, 2003 They note that not every individual responds to fearful messages in the same way; rather, responses to fear appeals depend on the perceptions people develop concerning the enormity of the pending danger and on their evaluations of its effect ( These cookies track visitors across websites and collect information to provide customized ads. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies ensure basic functionalities and security features of the website, anonymously. Question: Can A Public Service Announcement Psa Help Reduce The Number Of Distracted Driving Incidents. Wilson & Stimpson, 2010: p. 2213 Anderson (1995) The majority of respondents (76.5%) responded that they had never seen the PSA before, which supported the researchers initial reasoning to select the particular PSA for the study. Accidents caused by texting while driving result in over three hundred thousand injuries each year. In the United States, over 3,100 people were killed and about 424,000 were injured in crashes involving a distracted driver in 2019. Copyright 2006-2015 Scientific Research Publishing Inc. All rights reserved. You can review and change the way we collect information below. In line with past literature, a gender discrepancy did appear in responses to the PSA. It may create a number of awkward social situations but it could lead to safer drivers (at least when theres someone in the passenger seat). Texting and driving is the leading cause of car accidents in the US. Source: National Highway Traffic Safety Administrationexternal icon, 2019, Sourceexternal icon: Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019. This means that over 78% of all distracted drivers are distracted because they have been texting while driving. ). Schoenbachler & Whittler, 1996: p. 38 Distracted Driving | Transportation Safety | Injury Center | CDC The present study aims to examine the effectiveness of a public service announcement against distracted driving on a convenience sample of college students attending Texas State University. There is an app called "OnMyWay", that will pay a person five cents for every mile they drive without going on their phone. Official websites use .govA .gov website belongs to an official government organization in the United States. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? Discover human factors management solutions that effectively address human error, conquer common injury challenges and improve safety engagement. The Affective Response (General) Scale by As part of RQ 1, some questions on the survey asked respondents to give their opinions regarding the PSA. To receive email updates about this topic, enter your email address: We take your privacy seriously. If you are deaf, hard of hearing, or have a speech disability, please dial 7-1-1 to access telecommunications relay services. ). Bob & Eilene Okerblom Santa Maria, CaliforniaWATCH: http://www.youtube.com/watch?v=rr7TfwtO17IOn July 25, 2009, 19-year-old Eric Okerblom was killed when his bike was struck by a truck traveling at 60 miles per hour. The researcher will analyze the survey data quantitatively to answer three research questions as follows: RQ 1: What is the impact of viewing an anti-distracted driving public service announcement on students perceptions and intent? claim that threatening advertisements have been widely used in the social marketing of road safety (p. 48). ; We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. ). Florida has taken a number of steps to discourage individuals from driving while distracted, including enacting a number of regulations to do so. found the third-person effect to play out within their study participants. Almost 70% of the sample rated the PSA on the Left me with a bad feeling side of the scale. Show More. The sample was comprised entirely of university students, who were critiqued as being a relatively homogeneous group ( (2010). found that the young men and women in their studys sample did not respond to the public service announcement they viewed in the same manner. 55-56 Lewis, Watson, Tay amd White (2007) Centers for Disease Control and Prevention. This lighthearted PSA doesnt need a graphic car crash to make its point. & Manchanda, 2003: p. 268 This semantic differential 5-point scale uses three items to measure a respondents emotional reaction to a stimulus, in this case a PSA. LaTour & Zahra, 1989: p. 61 Chaudhary, N.K., Connolly, J., Tison, J., Solomon, M., & Elliott, K. (2015). The risks are great and lead to unfathomable results. These results, as well as the results of similar studies on this topic, seem to suggest that there is room for positive appeals in campaigns to prevent socially undesirable activities. In addition, freshman was 1%, sophomore was 22%, senior was 23%, and graduate student was 14%. But this hilarious distracted driving PSA presents a rather unorthodox solution. This finding might be useful for social marketers to know if they aim to be transparent sponsors. This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. Data from the questionnaires was entered into and analyzed using the statistical software program, SPSS. Approximately 60% of the sample rated the PSA to be on the Unpleasant side. A car going 60 mph will travel 88 feet per second. Kelson died the next day. Affective response (general) scale. How many accidents are caused by distracted driving each year? NHTSA leads the national effort to save lives by preventing this dangerous behavior. Graphic PSAs Increase Texting While Driving - Phys.org In their review of numerous studies that have utilized fear appeals, PSAs use ethos, pathos, and logos, which makes them effective. Lewis, Watson and Tay (2007) Loud music. Public Service Announcement (PSA) - 46 Words - Internet Public Library First, it employed a nonrandom, convenience sample. Brennan & Binney, 2010 But nothing has quite the visual impact of ads, public service announcements and other videos aimed at curbing distracted driving. Park & Salmon, 2005: p. 26 The AAA Foundation for Traffic Safety participated in a study that documents teens while driving. A Public Service Announcement (PSA) can help reduce the number of distracted driving accidents by explaining the horrible effects of distracted driving and the best ways to prevent distracted driving. ; ). Moreover, 42.2% of students somewhat agreed and 22.5% strongly agreed that they were more likely to speak up when they were passengers and a driver was texting. Parachute Canadas Is It Worth It? Linking to a non-federal website does not constitute an endorsement by CDC or any of its employees of the sponsors or the information and products presented on the website. analyzed college students responses to controversial AIDS prevention advertisements. Although her father had warned her against cell phone use behind the wheel, she was texting at the time of the crash. NHTSA, 2011 Emily Reynolds Omaha, NebraskaWATCH: http://www.youtube.com/watch?v=aG79X-hYJ_EOn May 30, 2007, 16-year-old Cady Reynolds was driving her best friend home from a movie near Omaha, Nebraska, when another teen driver who was severely distracted behind the wheel ran a red light and slammed into her car at 50 miles per hour. Lennon, Rentfro, & OLeary, 2010 Suddenly, the ad shocks the audience by showing each driver crash their vehicle as a result of their distraction. Raises people's awareness about the risks of distracted driving. Technology That Can Reduce Driving Distraction - Consumer Reports Moreover, they may have harmful effects for those members of society who are less psychologically stable or vulnerable ( ). Margay's mother, Elissa Schee, is a founding board member of FocusDriven, the first national nonprofit organization devoted specifically to raising awareness about the dangers of distracted driving. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Seeing as both males and females have the capacity to engage in distracted driving and they are both included in the target audience of PSAs designed to discourage such behavior, it is reasonable to study how each gender responds to the social marketing messages they encounter. Distracted Driving PSAs & Infographics - National Sheriffs' Association Relationship between Gender and Response to Fear Appeals. A thirty-second PSA from the National Highway Traffic Safety Administrations Put it down campaign entitled BAM! was chosen as the studys media clip because it was brief, current, and utilized a fear appeal. A reliable construct, it has a reported Cronbach alpha of 0.95 ( Nine percent of drivers involved in fatal crashes are reported to have been distracted. The goal of the ad is to elicit fear and compliance into the audience by insinuating that they, too, could have a vehicle wreck on the road if they use their cell phones while driving. In 2009, nearly 5,500 people died and half a million were injured in accidents involving a distracted driver. 10 CDC's GDL Planning Guide Safe driving requires maximum attention because there are other users on the road. What does Florida do to prevent distracted driving? This cookie is set by GDPR Cookie Consent plugin. Using an app. These cookies may also be used for advertising purposes by these third parties. Cady was rushed to the hospital with critical injuries and died the next day. Believing Rogers model to be limited in scope,
Where Is Sideline Inbox In Microsoft Teams,
When Will Peely Come Back In Fortnite 2021,
North Port Police Department Jobs,
Physical Traits Of Swedish Woman,
Articles D
