C. Most FTC inquiries are settled by consent order. B. -all serve 7 terms E. Federal Communication Reform Act. d. adopted the principle of strict liability. Postal Service have laws that govern the use of a(n) ____, whereby a company proposes to send merchandise to consumers and expects payment unless a rejection or cancellation notice is sent by the consumer. E. the FCC is granted the right to fine advertisers who exceeded advertising limits as defined by the act. Native Advertising/sponsored posts - have come on the rise; it's important to be aware of -disclaimers must be included by the FTC. With the rapid growth of comparative advertising (in which the advertised product is compared to a competitor's product), more and more advertisers have taken competitors to court over what they claim is deceptive and false advertising. Which of the following statements is TRUE? C. Department of Commerce (DOC) B. advertising on children's programs is limited to 12 minutes per hour on weekdays and 10.5 minutes per hour on weekends. The appellate court, however, rejected the unerinclusiveness argument, writing that "First Amendment challenges based on under inclusiveness face an uphill battle in the commercial specs context. D. Trademark Improvements Act A. Wheeler-Lea Amendment If you go to work at an advertising agency, you must understand that your agency may be held liable if it is an active participant in preparing a deceptive advertisement or if it knows or should know that an ad is either false or lacks substantiation. *False/Misleading Messages* US Postal Service (USPS) Responsible for regulating direct mail advertising and The law also gave the agency important new power. Most cases come to the attention of the agency from letters written by either consumers or competitors. B. -keep replacement records on file for at least 10 years demonstrate full and truthful disclosures to the public james is the insured on a life insurance policy where his age was misstated on the Falsely implying that a product benefit is unique to a brand. There was no government ban on the disclosure of the alcohol content in advertising for these brews, Justice Clarence Thomas wrote. The 5 members of the commission are appointed by the president and confirmed by the Senate for a term of 7 years. C. affirmative disclosure. WebThe Telephone Disclosure and Dispute Resolution Act of 1992 requires FTC to promulgate regulations concerning advertising for, operation of, and billing and collection procedures for, pay-per-call or "900 number" telephone services.The regulations must include certain provisions, such as price disclosure requirements, mandatory warnings on services 6. D. cease-and-desist Although many products and services are sold locally only, nearly every conceivable advertising medium is somehow affected by or affects interstate commerce. Network standards regarding acceptable advertising have remained constant over the past 30 to 40 years. It may also regulate truthful advertising for lawful activities and goods if it can prove (1) there is a substantial state interest to justify the regulation, (2) that such regulation directly advances this interest, and (3)that there is a reasonable fit between the interest asserted and the governmental regulation. the death benefit paid will be what the premium would have been purchased at the correct age, a 10% excise tax is normally applied to an early withdrawal from an IRA. C. U. S. Postal Service E. a commercial is rejected at the idea generation stage. The regulation of deceptive or untruthful advertising is a large and difficult task policed by the advertising industry itself, the mass media and various governmental agencies. D. enticement C. The Wheeler-Lea Amendment -if spam has anything to do with sexually explicit, in header, it has to say "SEXUALLY EXPLICIT:" in all caps and you have to scroll down to see the sexual explicit content Q. If the NAD and an advertiser fail to resolve an advertising controversy, either party can appeal the case to the NARB. The representation, omission or practice must be material. The _____ regulates and controls the advertising of alcoholic beverages. D. advertising substantiation 2. Trading stamps, contests, freebies, premiums and even product labels are included in this definition, in addition to the more common categories of product and service advertising. State regulation of advertising predates federal regulation buy several years. A. unsolicited order * Does the FTC regulate all advertising? In addition to the national registry, courts have upheld state do-not-call registries, paying favorable attention to the voluntary "opt-in" nature of the state laws (in other words, the registries apply only to individuals who sign up for them, rather than automatically applying to everyone). -waiting period Weba. Other times the ads themselves might be regarded as tasteless, like an advertisement for clothing in which then models are scantily dressed or posed erotically. A. is generally used for hard liquor advertising. B. The FTC was created by Congress in 1914 to police unfair methods of business competition. No. If the commissioners agree that the advertisement is in violation of the law, the advertisiser is notified and given the opportunity to either sign the consent agreement that has been drafted or negotiate with the agency for a more favorable order. Congres held hearings on the matter. The issue of truth and deception in such ads gained both public and congressional attention in 2008 when Pfizer, Inc. canceled commercials for its Lipitor cholesterol pill that featured Robert Jarvik, an artificial heart pioneer.
British Footballers Who Have Died In 2021,
Backus Hospital Cafeteria Menu,
How To Clean Blood From Bird Feathers,
Articles A
