and "Hilltop" for Coca-Cola. [1][2], After leaving his position as head chef at the Plaza Hotel in New York City, Ettore Boiardi opened a restaurant called Il Giardino d'Italia in 1924[3] at East 9th Street and Woodland Avenue in Cleveland, Ohio. [2] He decided to anglicize the name of his product to "Boy-Ar-Dee" to help Americans pronounce his name correctly. And that is when they changed it to the phonetic spelling of their family name: Boy-Ar-Dee. As Anna Boiardi writes in her book, "I think it is fair to say that those three men (the Boiardi brothers), with no formal education and very little money, can be credited with bringing Italian food to America.". That image is instead said to be based on the matre d' of the restaurant where Harwell and his business partners sometimes met. At this point in history, fine dining was synonymous with French food, according to NPR. Lippert believed the ad influenced other famous commercials such as Prince Spaghetti (known for "Anthony! Some other real people behind brands, besides Chef Boyardee, were Uncle Ben; KFCs Harland Sanders; popcorns Orville Redenbacher; and McDonalds Dick and Mac McDonald. At the persuasion of a couple of restaurant regulars, including a couple who owned a local grocery store chain, Boiardi built a small canning and processing plant in Cleveland. 1. When Hector opened his Italian restaurant in the 1920s, Italian food was foreign to Americans. When I see cans of Chef Boyardee Lasagna, I think of ads using Weird Al Yankovics Lasagna as background music. Did all the can move on their own? Then, a lucky break came in the way of a local grocer helping Boiardi start canning his sauce. Ettore's journey from immigrant to figurehead of a burgeoning canned pasta empire is enough to store even a cynic's wavering faith in the American dream. Aunt Jemima-esque mammy characters have been used as racial caricatures for ages. He later changed the name of the business to Kitchens of Sara Lee, and when it was later acquired by the Consolidated Foods Corporation, it became one of the companys leading brands. ", By 1936, the company had outgrown the Cleveland plant and moved to a large swath of land in Milton, Pennsylvania where they could grow their own tomatoes. Chef Boyardee pasta products contain no artificial ingredients, no artificial colors, and no preservativesjust the time-tested taste your family loves. At the age of 24, he moved to Cleveland and opened a restaurant with his wife. Chef Boyardee is an American brand of canned pasta products sold internationally by Conagra Brands. He's become a household name, but few people actually know the chef behind the brand. He opened the first Famous Amos store in Los Angeles in 1975 and then began supplying cookies to grocery stores around the country. Chef Boyardee. Yes, Chef Boyardee was an actual person, and for more information about him, look below for a detailed answer on his past. By the age of 22, Hector Boiardi was one of America's most famous chefs - essentially Bobby Flay meets James Beard if they had barely finished going through puberty when they became big names. He was invented by the Doyle Dane Bernbach ad agency in 1959, to appear in advertisements for the . Chef Boyardee Beef Ravioli is made with fresh pasta, hearty, Italian-flavored tomato sauce, and real beef, giving it the classic flavor everyone loves. Converted Rice Inc. supplied rice to the American military during World War II, and the owners wanted a new brand name and image when they started focusing on civilian consumers towards the end of the war. Could spaghetti be canned? The future superintendent responded with, You can can almost anything, but I dont know what it would taste like. The 17 Real People Behind Your Favorite Food Brand Names Slideshow. Sara Lee didnt follow her father into the baking business, but instead has worked to encourage and support women working in science. Clevelander Chef Boyardee (born Ettore Boiardi and known as Hector Boyardee after moving to the United States) found his rhythm right here in Ohio, a state he was not native to but that he effortlessly adopted the culture of. Meet The Real Chef Behind The Chef Boyardee Brand From Duncan Hines to Chef Boyardee, here are 33 grocery store items named after real people. The name, Boiardi. He worked in a variety of top restaurants in New York as a chef, eventually working until he reached Chef. The restaurant was called Il Giardino dItalia, which means The Garden of Italy. As Anna Boiardi told NPR in 2011, they were the largest importers of Parmesan cheese from Italy. Real. Real. You know his raviolis. He is buried at All Souls Cemetery in Chardon Township, Ohio. Early life [ edit] Boiardi was born in Piacenza, Italy, in 1897, to Giuseppe and Maria Maffi Boiardi. [6] American Home Foods turned its food division into International Home Foods in 1996. by Audrey Engvalson BuzzFeed Staff 1. Answer: While Juan Valdez might sound like the name of a Colombian coffee grower, however his name is completely fictitious. [5] Boiardi sold his products under the brand name "Chef Boy-Ar-Dee" because non-Italians could not manage the pronunciation,[6][7] including his own salesforce. He named the business after his mother, claiming that no one would want to buy from a place called Dons Pies.. In several cases it's not clear whether the namesake ever actually lived, and in many cases the person the brand is named after never existed at all. Chef Boyardee History: The Real Man Behind the Famous Canned Empire At the time of his death in 1985, at the age of 87 years old, the Chef Boyardee line of food products was grossing over half a billion dollars per year. He later immigrating to America at the age of 16 and took the name Hector Boiardi as he passed through Ellis Island. There was only one problem: customers had a tough time pronouncing Ettore Boiardi's name. When it comes to food brands and their human "mascots," you really can't believe everything you see. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Jessica Block is a freelance contributor to Sporked, a comedian, a baker, a food writer, and a firm believer that Trader Joe's may just be the happiest place on earth. Hector Boiardi (1897-1985) - Find a Grave Memorial He supervised the preparation of the homecoming meal served by Woodrow Wilson at the White House for 2,000 returning World War I soldiers. It is an excellent and convenient meal that can be consumed quickly and has delighted generations of families. Soon enough, patrons were asking if they could start making the recipes at home themselves. Born 119 years ago this month (October 22nd, 1897) in the northern Italian city of Piacenza (part of Italy's famous "food valley"), legend has it that cooking was so ingrained in Boiardi that he used a wire whisk as a rattle. In 2013, the town erected a statue honoring him at the entrance to the factory. Chef Boyardee was an actual person | Fox News However, there was one tiny detail to figure out. Take a Break from Tuna with the Best Canned Salmon, All of the Tapatio Products You May Not Have Known Exist, The 5 Best Bread and Butter Pickles Are Sweet, Sour, and Sensational, Sporkeds Guide to the Best Nachos Fixins, 3 Best Frozen Chicken Patties for DIY Fast Food.
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